Reflections on Artistic Scenic and Audiovisual Production

Authors

  • Julio César Valdés Viera Department of Audiovisual Creation, Faculty of Audiovisual Media Arts, University of the Arts of Cuba, Calle 14 Número 109 entre Calle 1ra y Calle 3ra, Miramar, Playa, La Habana, Cuba
  • Leandro Ernesto Prado Soriano Department of Theoretical Studies of the Visual Arts, Faculty of Visual Arts, University of the Arts of Cuba, Calle 120 # 904 entre 9na y 23. Cubanacán. Playa, La Habana, Cuba
  • Jan Gabčo Theological Institute, Faculty of Theology, Catholic University in Ružomberok, Spišská Kapitula 12, 053 04 Spišské Podhradie, Slovakia
  • Miroslav Tvrdoň Department of Social Work and Social Sciences, Constantine the Philosopher University, Tr. A. Hlinku 1, 948 01 Nitra, Slovakia
  • Ján Máhrik Theological Institute, Faculty of Theology, Catholic University in Ružomberok, Spišská Kapitula 12, 053 04 Spišské Podhradie, Slovakia

DOI:

https://doi.org/10.15503/jecs2026.1.765.777

Keywords:

artistic production, artistic producer, cultural determinism, performing arts, audiovisual media

Abstract

Aim. Performing and audiovisual artistic production requires an interdisciplinary approach that contributes to substantiating the creative role of the artistic producer, a fundamental aspect of film, television, radio, and the performing arts. The artistic producer is a creator who contributes to enriching the script, contextualising it within the production reality, and readjusting it according to market trends and the needs of the audiences who receive and consume art.

Methods. This article results from the application of research methods such as analytical-synthetic, inductive-deductive, and the systematisation of experiences.

Results. Essential theoretical foundations are offered for understanding the importance of an artistic producer in performing and audiovisual creation. It is based on the dialogue between the creative experience of the authors and related sciences, such as art history, theory, and criticism, on the one hand, and philosophy, semiotics, aesthetics, sociology, and the psychology of art, on the other. Aspects such as the cultural determination of performing and audiovisual artistic production, the historical-concrete nature and the contextualisation of creative processes are based on these topics.

Conclusions. Artistic production is based on a long and fruitful accumulated experience, complemented by the knowledge provided by a range of art sciences, as well as economics, marketing, and arts and cultural management.

Cognitive value. The theoretical foundations offered are essential for understanding and assessing production processes in the performing arts and audiovisual media, with an emphasis on film, television, and radio.

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Author Biographies

  • Leandro Ernesto Prado Soriano, Department of Theoretical Studies of the Visual Arts, Faculty of Visual Arts, University of the Arts of Cuba, Calle 120 # 904 entre 9na y 23. Cubanacán. Playa, La Habana, Cuba

    Assistant Professor of Visual Semiotics and Didactics of the Visual Arts in the Department of Theoretical Studies of the Faculty of Visual Arts, ISA University of the Arts. He carries out Doctorate studies in Educational Sciences at the Central Institute of Pedagogical Sciences, in Havana, Cuba. His doctoral thesis offers a pedagogical model and a methodological alternative for the semiotic analysis of the visual image in fifth and sixth grade students of Primary Education. Graduate in Education, specializing in Plastic Arts Instructor (University of Las Tunas, 2017). He has teaching experience in teaching Fine Arts and Semiotics applied to this artistic manifestation. He currently works as Director of International Relations and Cooperation at the University of the Arts of Cuba.

  • Jan Gabčo, Theological Institute, Faculty of Theology, Catholic University in Ružomberok, Spišská Kapitula 12, 053 04 Spišské Podhradie, Slovakia

    • Works as a lecturer at the Theological Institute in Spišské Podhradie. He is an assistant professor at the Catholic University in Ružomberok. Currently, he is a member of the project "Didactics of Church Music in the Schools in the Countries of the Visegrad Group." He received PhD. diploma from Comenius University in Bratislava.

  • Miroslav Tvrdoň, Department of Social Work and Social Sciences, Constantine the Philosopher University, Tr. A. Hlinku 1, 948 01 Nitra, Slovakia

    .Graduated from Pedagogical Faculty in Nitra in 1988. In 1989, he was enrolled in the extended study program of Philosophy at the Comenius University in Bratislava, which he completed in 1994. He was the co-founder of the Department of Ethics, Catholic Ethics and Social Sciences at the University of Pedagogy where he worked as a Secretary and later Deputy Head of Department. In 1996 he founded the Department of Social Work and Social Sciences with the aim to train educated social workers. This year he started giving lectures at the Seminary in Nitra as a teaching assistant, and continued to do so for the next ten years. In 2003, he defended his dissertation thesis and was awarded the PhD degree at the Faculty of Political Sciences and International Relations, Matej Bel University in Banská Bystrica. In 2006 he defended his habilitation work and earned the Associate Professor title. In the years 2006– 2014 he was nominated Vice-Rector for Public Relations and Social Affairs at Constantine the Philosopher University. He also acted as President of Academic Senate in the years 2014–2018. Since 2014 he became member of the Municipal Parliament in the Nitra Municipality and Vice- President of the Commission for Education, Youth and Sports. Since 2015 he has become member of the Municipal School Council in Nitra and since 2017 he took membership in the Accreditation Committee of the Ministry of Labor, Social Affairs and Family of the Slovak Republic.   

  • Ján Máhrik , Theological Institute, Faculty of Theology, Catholic University in Ružomberok, Spišská Kapitula 12, 053 04 Spišské Podhradie, Slovakia

    Ján Máhrik is a PhD student at the Theological Institute in Spišská Kapitula. His main focus is social work and theology.

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Published

2026-06-27

Issue

Vol. 17 No. 1 (2026): Journal of Education Culture and Society

Section

EXPRESSION

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Copyright (c) 2026 Julio César Valdés Viera , Leandro Ernesto Prado Soriano, Jan Gabčo, Miroslav Tvrdoň, Ján Máhrik

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How to Cite

Viera , J. C. V. ., Soriano, L. E. P. ., Gabčo, J., Tvrdoň, M., & Máhrik , J. (2026). Reflections on Artistic Scenic and Audiovisual Production. Journal of Education Culture and Society, 17(1), 765-777. https://doi.org/10.15503/jecs2026.1.765.777