Post-Covid Media Behaviour Patterns of the Generation Z Members in Slovakia
DOI:
https://doi.org/10.15503/jecs2023.1.503.513Keywords:
internet consumption, generation ZAbstract
Aim. The aim of the article is to identify and describe internet-consumption behavioral patterns that have been common after the Covid-19 restrictions have been lifted.
Concept. In July 2022, we conducted a quantitative research based on an online survey in which 800 members for the Slovak Generation Z participated.
Results. The results indicate a notable decrease in the quantity of time the Slovak Generation Z members spend daily online, when compared to the time of the Covid-19 pandemic, but the average daily time spent online never returned to the numbers typical for the pre-Covid times.
Conclusion. Our data are an asset to the general knowledge base about the Slovak Generation Z internet-consumption behavioral patterns, but they are also specifically relevant for the disciplines of marketing, and mass-media communication, that view the Generation Z cohort as a part of the global audience.
Cognitive value. The article contributes to the growing knowledge-base about the internet-consumption behavioral patterns of the (Slovak) Generation Z, and as such could be valuable for building theories about this part of the audience between the years 2020 and 2030, which will be a pivotal time for the development of marketing, internet and mass-media communication and the changes that will occur along with the change of the dominant position from the Generation Y to Generation Z, when it comes to the influence on the world’s mass-media markets, but also in other segments.
Downloads
References
De, R., Pandey, N., & Pal, A. (2020). Impact of digital surge during Covid-19 pandemic: A viewpoint on research and practice. International Journal of Information Management, 55, Article 102171. https://doi.org/10.1016/j.ijinfomgt.2020.102171.
Kondrla, P. (2021). Freedom as a means and a goal in Comenius’s philosophy of education. Caritas et Veritas, 11(2), 34-47. https//doi.org/10.32725/cetv.2021.032.
Kondrla, P., Maturkanič, P., Taraj, M., & Kurilenko, V. (2022). Philosophy of education in postmetaphysical thinking. Journal of Education Culture and Society, 13(2), 19-30. https://doi.org/10.15503/jecs2022.2.19.30.
Králik, R., & Máhrik, T. (2019). Interpersonal relationship as the basis of student moral formation. In L. G. Chova, A. L. Martínez, A., & I. C. Torres (Eds.), ICERI2019 Proceedings: 12th Annual International Conference of Education, Research and Innovation (pp. 8901-8903) IATED Publications.
Králik, R., Roubalová, M., Hlad, Ľ., Judák, V., & Akimjak, A. (2022). Compassion and Solidarity with the poor in Tahakh and Rabbinic Judaism. Acta Missiologica, 16(1), 154-168. https://www.actamissiologica.com/sub/am-1,-2022.pdf.
Lenghart, P. (2020). Ako zástupcovia generácie Z vnímajú vplyv sociálnych sietí na process vytvárania ich názorov a preferencií [How the members of generation Z perceive the influence of social media on their opinions and preferences]. In Z. Hudíková, L. Škripcová, & N. Kaňuková (Eds.), Quo vadis massmedia: zborník z vedeckej konferencie doktorandov a mladých vedeckých pracovníkov Quo vadis massmedia & marketing organizovanej Fakultou masmediálnej komunikácie UCM v Trnave (pp. 142-147). UCM v Trnave.
Lenghart, P. (2022). Mediálne behaviorálne vzorce slovenskej generácie Z v sociálnych médiách [Media Behavorial Patterns of Slovak Generation Z in Social Media] [Doctoral dissertation, Constantine the Philosopher University in Nitra]. Centrálny register záverečných a kvalifikačných prác.
Maturkanič, P., Tomanová Čergeťová, I., Králik, R., Hlad, Ľ., Roubalová, M., Martin, J. G., Judák, V., Akimjak, A., & Petrikovičová, L. (2022). The phenomenon of social and pastoral service in Eastern Slovakia and Northwestern Czech Republic during the COVID-19 Pandemic: Comparison of Two Selected Units of Former Czechoslovakia in the context of the perspective of positive solutions. International Journal of Environmental Research and Public Health, 19(4), Article 2480. https://doi.org/10.3390/ijerph19042480.
Maturkanič, P., Tomanová Čergeťová, I., Konečná, I., Thurzo, V., Akimjak, A., Hlad, Ľ., Zimny, J., Roubalová, M., Kurilenko, V., Toman, M., Petrikovič, J., & Petrikovičová, L. (2022). Well-Being in the context of COVID-19 and quality of life in Czechia. International Journal of Environmental Research Public Health, 19(12), Article 7164.https://doi.org/10.3390/ijerph19127164.
Meyer, M. A. (2020). Covid-19 Pandemic accelerates need to improve online patient engagement practices to enhance patient experience. Journal of Patient Experiences, 7(5), 657-664. https://doi.org/10.1177/2374373520959486.
Siste, K., Hanafi, E., Sen, L. T., Murtani, B. J., Christian, H., Limawan, A. P. & Siswidiani, L. P. (2021). Implications of Covid-19 and lockdown on internet addiction among adolescents: Data from a developing country. Frontiers in Psychiatry, 12, Article 665676. https://doi.org/10.3389/fpsyt.2021.665675.
Tkáčová, H. (2021). Forms of prejudice about Christians and social cohesion between university students in Slovakia: media as an essential part of the issue. Journal of Education Culture and Society, 12(1), 429-444. https://doi.org/10.15503/jecs2021.1.429.444.
Tkáčová, H. (2022). The nature of the misinformation before and during Covid 19 (case study of Slovakia). Clinical Social Work and Health Intervention, 13(1), 63-76. https://doi.org/10.22359/cswhi_13_1_08.
Tkacová, H., Králik, R., Tvrdoň, M., Jenisová, Z., & Martin, J. G. (2022). Credibility and Involvement of social media in education—recommendations for mitigating the negative effects of the pandemic among high school students. International Journal of Environmental Research and Public Health, 19(5), 2767. https://doi.org/10.3390/ijerph19052767.
Tkacová, H., Pavlíková, M., Stranovská, E., & Králik, R. (2023). Individual (non) resilience of university students to digital media manipulation after COVID-19 (case study of Slovak initiatives). International Journal of Environmental Research and Public Health, 20(2), Article 1605. https://doi.org/10.3390/ijerph20021605.
Tvrdoň, M., Králik, R., & Máhrik, T. (2021). Post-Covid challenges for social work. In L. G. Chova, A. L. Martínez, A., & I. C. Torres (Eds.), ICERI2021 Proceedings: 14th Annual International Conference of Education, Research and Innovation (pp. 6617-6622). IATED Publications.
Werling, A. M., Walitza, S., Grűnblatt, E., & Drechsler, R. (2021). Media use before, during and after Covid-19 lockdown according to parents in a clinically referred sample in child and adolescent psychiatry: Result of an online survey in Switzerland. Comprehensive Psychiatry, 109, Article 152260. https://doi.org/10.1016/j.comppsych.2021.152260.
Downloads
Published
Issue
Section
License
Copyright (c) 2023 Andrea Lesková, Patrik Lenghart
This work is licensed under a Creative Commons Attribution 4.0 International License.
CC-BY
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal. All authors agree for publishing their email adresses, affiliations and short bio statements with their articles during the submission process.
